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Are you a highly data-literate individual with a solid 2+ years marketing agency background? Our known consultancy client is looking for a standout individual to join them as an Analytical Data Manager.
Playing an integral part in campaign analysis you will get to work on the profiling of customers and examine the effectiveness of clients’ marketing activities. This will be done using strong database skills and specifically you should be able to carry out complicated SQL store procedures. Aggregating data and making it useable for analytical CRM projects is key.
As well as ensuring the integrity of marketing data, work will also include looking at the locational aspects of a project so any GIS (eg MapInfo) know-how would be of interest.
Solid reporting experience using a variety of tools will also be expected. Tools may include, though are not limited to: Excel (VBA Macros), Faststats, Business Objects, Brio.
This is a shining opportunity for someone who has an intuitive sense for data and how it can be maximised in marketing.
(ref: UW/8894/JF)
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