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CSR designs and manufactures single-chip wireless devices. Their business started with a focus on solutions for the 2.4GHz Bluetooth® personal area networking standard; in November 2004, they entered the IEEE 802.11 marketplace - a family of wireless standards also referred to as 'Wi-Fi' or 'Wireless LAN' - with devices capable of operation in both the 2.4 and 5GHz frequency bands.
CSR's leading position in the Bluetooth business has been won by a unique approach to IC design based on extremely high levels of integration, providing compelling performance and cost advantages to OEMs.
In the Bluetooth market, CSR is ranked #1 in every Bluetooth market segment with a unit market share in excess of 50%.
The Product Marketing Engineer is responsible for defining CSR silicon and software products. This is achieved by writing the draft product definition in the form of a data sheet or feature list. The PME then iteratively optimises the definition by bringing together the customer timing and feature requirements with what can be delivered by CSR's engineering teams.
Main Responsibilities include:
- The building consensus throughout the business around a product Datasheet and/or Feature List that best meets the cellular handset manufacturers requirements
- Developing and communicating - both internally and to the sales team for external communication - the product roadmap
- Working with the sales team to get design wins from lead customers
- Developing collateral for sales staff
- Supporting Marcoms and helping to generate suitable PR
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