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An Architect is urgently required by an organisation to assist in growing the market for concrete in construction projects by favourably influencing practising architects and other specifiers, convincing them, using expert technical and commercial knowledge of the benefits of using concrete against competing materials. The regional architects are one of the concrete industry’s key instruments for increasing the market for profitable sales of concrete in construction against competing materials. The regional architect could well be the deciding factor in securing a specification for concrete on a project. In addition the regional architects have a key role to play in helping individuals to increase their knowledge of concrete construction and developments through seminars etc.
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